Craftsman has been a trusted name in tools and equipment for decades. Known for its reliable hand tools, power tools, and outdoor equipment, the brand has been part of countless workshops and garages. However, after Sears’ decline and bankruptcy, many people wondered — is Craftsman still in business, or has it disappeared like many old American brands? Let’s explore the journey of Craftsman, its current status, and what the future holds for this iconic brand.
History of Craftsman
Craftsman was launched in 1927 as a tool brand under Sears. For decades, Craftsman became known for offering durable tools with a lifetime warranty, which built strong customer loyalty. It became one of the most recognized brands in American households. However, after Sears began facing financial troubles, Craftsman also struggled due to lack of innovation and declining sales. This led to a major shift in ownership and strategy to keep the brand alive.
Is Craftsman Still in Business
Yes, Craftsman is still in business. Although Sears went bankrupt and closed most of its stores, the Craftsman brand survived by moving to new ownership. It continues to sell tools and outdoor equipment across the U.S. and has even expanded its presence in recent years. Craftsman is now sold at popular retailers like Lowe’s, Ace Hardware, and online stores, which has helped it reach more customers than ever before.
Owner of Craftsman
In 2017, Stanley Black & Decker acquired Craftsman from Sears. This move gave Craftsman a fresh start and access to better resources, advanced manufacturing, and wider distribution networks. Under Stanley Black & Decker, Craftsman has been able to rebuild its image and introduce new product lines while maintaining the trust and quality that made it famous.
Services Provided by Craftsman
Craftsman mainly focuses on producing and selling:
- 🛠️ Hand tools (wrenches, screwdrivers, pliers, etc.)
- ⚡ Power tools (drills, saws, sanders, etc.)
- 🌱 Lawn and garden equipment (mowers, trimmers, blowers)
- 📦 Tool storage and organization systems
They also provide product warranties, customer support, and replacement services — continuing their legacy of dependable service for both DIYers and professionals.
Craftsman Financial Health and Market Position
Under Stanley Black & Decker’s ownership, Craftsman has regained financial stability. The brand is positioned as a mid-range, value-for-money option in the tool market. While it’s not as premium-priced as some competitors, Craftsman products are considered durable and trustworthy. Their steady sales and new U.S.-based manufacturing facilities show that Craftsman is financially healthy and not at risk of shutting down.
Craftsman vs. Competitors
Craftsman competes with brands like DeWalt, Milwaukee, and Ryobi. While DeWalt and Milwaukee focus more on the professional and high-end market, Craftsman balances affordability and durability. Ryobi targets the DIY and casual user market, making Craftsman sit comfortably in between. This balanced position gives Craftsman a strong customer base and room to grow.
Future Plans of Craftsman
Looking ahead, Craftsman plans to expand its product range, increase U.S. manufacturing, and strengthen its online sales channels. The brand is investing in modern designs, cordless power tools, and smart tool technology to stay competitive. Craftsman also aims to rebuild its legacy reputation as a reliable and innovative brand in the tool industry.
Conclusion
In short, Craftsman is still in business and here to stay. With strong support from Stanley Black & Decker, the brand has overcome its challenges and continues to grow. By focusing on innovation, quality, and customer trust, Craftsman is proving that even classic brands can find new life in today’s market.
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