Over time, fashion has transformed significantly—alongside the way people shop. eShakti, a clothing retailer known for its customizable outfits, has long been a favorite among women seeking inclusivity and personalization. With growing competition and shifting market dynamics, many now wonder: Is eShakti still in business?
This post explores eShakti’s history, ownership, present status, and future outlook to give you a clear picture of the brand today.
A Little Background About eShakti
Founded in 2001 by B.G.Krishnan launched eShakti with a bold yet simple idea: fashion tailored to individual measurements. Unlike traditional retailers that offered only standard sizes, eShakti invited customers to submit their own measurements and select preferences such as neckline style, sleeve length, and dress length.
The brand quickly gained attention for its inclusive approach. From casual dresses to evening gowns, eShakti offered something for every body type and occasion—helping women who often felt excluded by mainstream fashion.
Is eShakti Still in Business?
Yes, eShakti is still very much in business. The company continues to serve customers worldwide through its online store, where shoppers can customize garments to their exact specifications.
Despite challenges in the retail industry, eShakti has held its ground by doubling down on what makes it unique: personalization and inclusivity. Its website remains active and user-friendly, featuring updated collections and a wide range of customizable options.
Who Owns eShakti?
eShakti was founded by B.G. Krishnan, who still plays a central role in guiding the company. His vision—to make fashion more inclusive and personal—remains at the core of the brand’s identity.
The company is privately owned but has earned global recognition for pioneering customizable women’s clothing. Guided by Krishnan’s leadership, eShakti has sustained innovation while building lasting customer loyalty.
eShakti’s Present Scenario
Today, eShakti continues to thrive as a niche leader in customizable fashion. Its website streamlines the shopping experience, allowing customers to easily provide measurements and style preferences.
The brand regularly introduces new collections that align with current fashion trends while retaining the option for personalization. This combination of style and flexibility makes eShakti a go-to destination for women seeking clothes that truly fit.
eShakti’s Efforts to Stay Competitive
The retail industry moves quickly, yet eShakti has consistently adapted to remain relevant.
Its main advantage is flexibility—customers can adjust fit, length, neckline, and sleeve type to create a one-of-a-kind garment.
Technology plays a big role in its strategy. The website is designed for easy navigation and includes tools for uploading measurements and previewing adjustments. This modern, tech-friendly approach appeals to shoppers who value convenience and precision.
How eShakti Benefits Customers
eShakti has changed the way many women shop for clothing. Instead of settling for “close enough” standard sizes, customers receive garments tailored to their bodies.
For women with unique body shapes or sizing needs, this has been a breakthrough. The brand’s dedication to inclusivity and confidence-building has earned it a loyal following that appreciates both its fashion and philosophy.
eShakti’s Future Prospects
Looking ahead, eShakti appears well-positioned for growth. The rising demand for personalized fashion aligns directly with its business model.
As technology evolves, the brand may expand into innovations such as virtual fitting rooms or AI-powered style recommendations. By continuing to merge personalization with digital tools, eShakti can strengthen its competitive edge in the fashion industry.
Conclusion
So, is eShakti still in business? Absolutely. The brand has proven resilient by focusing on customization, inclusivity, and innovation.
By empowering women with clothing that truly fits, eShakti has secured a lasting place in modern fashion. While challenges exist in the retail world, the company’s adaptability and forward-looking vision suggest a bright future ahead.
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