Country Curtains was once a beloved name in American home décor, known for its timeless window treatments, cozy New England aesthetic, and loyal customer following. For decades, the brand’s catalogs and stores brought warmth into households nationwide. Yet in recent years, many have wondered: is Country Curtains still in business?
A Brief History of Country Curtains
The journey started in 1956, when Jane and Jack Fitzpatrick launched a small mail-order curtain business from their dining room table in Whitman, Massachusetts.Their goal was simple—create high-quality, affordable curtains inspired by the charm of country living.
What started as a modest operation soon grew into a household name. Country Curtains grew beyond its humble mail-order roots, opening brick-and-mortar stores mainly throughout the Northeast. Its catalogs soon became household staples, featuring lace panels, gingham prints, and floral patterns that embodied warmth and timeless tradition.
Over time, the product line expanded. In addition to curtains and window treatments, the company introduced bedding, rugs, and other home décor items. Country Curtains came to embody the essence of New England style—classic in design, rich in charm, and crafted with lasting quality.Customers also appreciated the brand’s friendly in-store service, which made shopping feel personal and reliable.
For many decades, the company flourished, earning a devoted customer following and establishing a trusted reputation for exceptional quality.
Is Country Curtains Still in Business?
Unfortunately, no. Country Curtains officially closed in 2017 after more than 60 years in operation. The decision came as a disappointment to many, especially longtime customers who had relied on the brand for their home decorating needs.
The company struggled to adapt to a rapidly changing retail environment. With the rise of online shopping and stiff competition from e-commerce giants like Amazon and big-box retailers such as Target and Walmart, smaller specialty companies found it harder to compete. Country Curtains still leaned heavily on catalogs and physical stores at a time when consumer shopping habits had shifted online.
Despite its strong brand identity and loyal following, financial difficulties mounted, and the company ultimately shut down.
What Products Made Country Curtains Popular?
Curtains were always the signature product. The brand offered an extensive range of styles, from sheer panels to bold florals, intricate lace to classic plaids. These designs struck a balance between traditional elegance and everyday comfort, making them a favorite for those who wanted their homes to feel cozy yet timeless.
The company also produced valances, drapes, and hardware to complete window looks. Beyond curtains, bedding became another customer favorite, with quilts, shams, and coverlets that reflected the same country-chic aesthetic. Over the years, they added rugs, throw pillows, and decorative accents to their catalog, allowing customers to achieve a coordinated look throughout their homes.
High-quality craftsmanship, durable fabrics, and attention to detail defined the products, giving Country Curtains a reputation that endured for decades.
Why Did Country Curtains Close?
Several factors led to the company’s closure:
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Competition from online retailers:
With e-commerce growing, customers increasingly preferred the convenience and lower prices of online shopping.
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Changing consumer tastes:
While Country Curtains excelled in traditional, cozy designs, home décor trends shifted toward modern and minimalist styles. The brand struggled to capture younger buyers.
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Heavy reliance on catalogs and stores
By the mid-2010s, print catalogs had lost influence, and physical retail locations carried high overhead costs. Country Curtains lagged in building a strong digital presence.
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Financial pressures
Declining revenue and rising expenses left the company unable to sustain operations, despite efforts to find buyers or new strategies.
The combination of these challenges made it impossible for the business to continue, despite its loyal base.
Is There a Chance of a Comeback?
So far, there’s no sign of an official revival. When the company closed in 2017, no announcements were made about future relaunches, and no new owners have revived the brand name.
That said, nostalgia for Country Curtains remains strong. Many fans still search for similar products, and secondhand marketplaces like eBay and Etsy often feature vintage items. This demand shows there’s still an audience for the brand’s signature style, even if the company itself is gone.
In theory, a digital-only comeback could work—some brands have successfully relaunched online without the burden of physical stores. If another company were to acquire the name and replicate the designs, a revival could be possible. But as of now, this remains speculative.
The Legacy of Country Curtains
Though the company no longer exists, its influence lives on in American home décor. Customers still cherish the products they purchased years ago, often treating them as keepsakes. Other retailers have also introduced lines inspired by the same classic and cozy aesthetic, a testament to the brand’s impact.
Ultimately, Country Curtains wasn’t just about selling curtains—it was about creating a feeling of comfort and home. The brand’s dedication to quality, style, and customer service left a lasting mark, and its memory continues to inspire homeowners today.
Conclusion
Country Curtains is no longer in business, having closed its doors in 2017 after more than 60 years of operation. While there are no signs of a comeback, the brand’s legacy remains strong. From timeless window treatments to cozy home furnishings, Country Curtains helped define an era of American home décor.
Though the company is gone, its spirit endures through cherished products, secondhand finds, and the countless homes it helped make more beautiful.
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